Filtering by: Wkshp: How-To Series
Finding the right sales broker can help you grow your team and your bottom line, but it takes time and effort on both sides to create a win–win relationship. Join us for an evening of straight talk with players from all sides of the equation to learn the ins and outs of the broker–brand–retailer relationship.
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E-commerce represents one of the greatest retail opportunities for startup food and beverage brands. The barrier to entry for smaller brands in brick-and-mortar retail has been largely removed online by Amazon and other e-commerce retailers.
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Sell sheets can make or break a retail buyer's decision to carry your product line. Countless times, sell sheets lack basic information and prevent you as a salesperson from cultivating a seamless sales process.
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Without a story, your food product is just another package on the shelf. The good news is, most food startups have something the big food companies don't: authenticity.
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Join David Razon, director of people experience at Instacart and former director of human resources at Starbucks, for a practical discussion of how to find, hire and keep the very best people in this incredibly challenging job market.
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Join acclaimed food writer Karen Solomon and Spice Mama founder Sylvie Charles for a hands-on workshop on how to preserve and cook with fresh-from-the-farm organic peaches from Masumoto Family Farms.
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This workshop will cover the basics of a compelling pitch deck, with an emphasis on three key slides: opportunity, problem–solution fit and value proposition.
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